When this laundry brand came to us in May of 2023, they were already pulling in over 42,000 monthly clicks from Google, but there was one major problem:
Almost none of it was from people discovering the brand for the first time.
Their visibility was limited almost entirely to branded search terms.
They weren’t showing up for high-intent, non-branded keywords that buyers were actively searching every day.
And as a result, they weren’t just leaving traffic on the table, they were leaving serious revenue behind.
Our goal was clear: expand their organic footprint beyond brand-aware customers and start capturing the demand from new, ready-to-buy audiences.
Twelve months later, we increased monthly traffic by 58% and organic revenue by 143%, driven by first-page rankings for keywords like laundry detergent sheets, washing machine cleaning tablets, and more.
Here’s how we did it.
1. Technical SEO
Because the site was relatively small — just product pages and a few general brand pages like “About Us” and “Contact” — there wasn’t much to fix from a technical standpoint.
There were no broken links to clean up. No duplicate pages. No index bloat from thin content. No legacy blog content to audit.
The only technical change we made was updating the main navigation menu to include a new “Blog” section, which we launched as part of the campaign.
By linking to it sitewide, we made sure every new post would be easy for Google to crawl and index from day one.
2. Keyword Research
With such a small site and no meaningful rankings to build on, we had to go out and find our opportunities from scratch.
We started by reverse-engineering competitors.
For example, the brand had a product page for laundry detergent sheets, so we Googled that phrase, found the top-ranking product pages, and plugged those URLs into Ahrefs to uncover what keywords they were ranking for.
We repeated this process across all product pages, selecting a primary keyword for each page and building a short list of related secondary keywords where appropriate.
3. On-Page SEO
With our target keywords locked in, we optimized each product page from top to bottom.
We added the primary keyword to the page’s meta title, meta description, H1 tag, and URL slug.
Then, we looked at the top-ranking pages for that same keyword and analyzed their content structure: how they talked about the product, how they addressed objections, and how they positioned benefits.
From there, we created better versions of those pages. with clearer copy, stronger visuals, and additional content that further improved the value of the page.
The result: product pages that matched search intent perfectly and gave Google every reason to rank them.
4. Content Creation
Because the site previously had no blog content at all, we were building from a clean slate.
We began by identifying informational keywords related to laundry sheets and detergent, with a focus on question-based queries, “vs” comparisons, and “best of” lists.
These were typically mid-to-low competition keywords, but with clear search intent and many had purchase potential.
Topics ranged from “What are laundry detergent sheets?” to “Laundry sheets vs pods” to “Best laundry sheets made in the USA.”
Each post was built to be the definitive answer on the topic, ranging from 1,000 to over 3,000 words depending on the depth required. We made sure each article naturally included internal links to relevant product pages and cross-links to other related blog content to strengthen topical authority.
We published three posts per month, giving us a steady cadence of new content and a growing presence in the laundry and cleaning space.
5. Link Building
To accelerate rankings and authority, we ran consistent link building campaigns targeting websites in the home care, sustainability, wellness, and household product spaces.
We looked for sites with a domain rating (DR) of 30 or higher, stable or growing organic traffic, and at least 1,000 organic visitors per month.
Each month, we built seven high-quality backlinks, most of them pointing directly to new blog content we were publishing, and the rest going to the brand’s homepage.
Because our blog posts included internal links to the most important product pages, the link equity passed through and helped lift their rankings.
Over time, we began to see consistent ranking improvements — first for informational content, then for the core product keywords.
The Results
In just 12 months, this laundry brand saw a 58% increase in monthly organic traffic, growing from 42,661 to 67,631 clicks.
Organic revenue more than doubled, jumping from $36,727.59 to $89,291.14 per month.
They also landed first-page rankings for high-intent keywords like laundry detergent sheets, dishwasher pods, dish soap, and washing machine cleaning tablets.
But what made the biggest difference wasn’t just the traffic growth, it was where that traffic was coming from.
They went from relying almost entirely on branded searches to showing up in front of new, high-intent customers who were actively looking for products like theirs and ready to buy.
That’s the power of ranking for the right keywords. It doesn’t just drive more traffic, it drives the kind of traffic that converts.